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Diet Rite Cola Marketing, c.1970s

 File — Box: 6, Folder: 2

Scope and Contents

From the Collection:

This collection consists of materials from all aspect’s operations of the Royal Crown Cola Company. This includes company histories, publicity photographs, marketing and advertising, brand packets, and internal newsletters and correspondence. Brands owned by the R.C. Cola Company included RC, Chero-Cola, Diet Rite, Nehi, Ginger Ale, Gatorade, and Snaple. The collection is organized into the following series:

Series 1 - Operations This series includes cooler, equipment, recipes, catalog pages, correspondence, bottlers,taste-tests, handbooks for personnel, and company periodicals

Series 2 - Financial Records This series includes Annual reports and the buying/selling of stock shares Series 3 - Marketing and Advertising

Series 4 - Photographs

Series 5 - History and Achievements This series contains published and unpublished histories of Nehi and Royal Crown Cola Company. Included in this series is information produced and collected for a RC Cola Museum in Columbus. Series 6 - Media

Series 7 - Artifacts


  • Creation: c.1970s


From the Collection: 20 Linear Feet

Language of Materials

From the Collection: English

Repository Details

Part of the Columbus State University Archives and Special Collections Repository

4225 University Ave
Columbus Georgia 31907 United States