Diet Rite Cola Marketing, c.1970s
Scope and Contents
This collection consists of materials from all aspect’s operations of the Royal Crown Cola Company. This includes company histories, publicity photographs, marketing and advertising, brand packets, and internal newsletters and correspondence. Brands owned by the R.C. Cola Company included RC, Chero-Cola, Diet Rite, Nehi, Ginger Ale, Gatorade, and Snaple. The collection is organized into the following series:
Series 1 - Operations
This series includes cooler, equipment, recipes, catalog pages, correspondence, bottlers,taste-tests, handbooks for personnel, and company periodicals
Series 2 - Financial Records
This series includes Annual reports and the buying/selling of stock shares
Series 3 - Marketing and Advertising
Series 4 - Photographs
Series 5 - History and Achievements
This series contains published and unpublished histories of Nehi and Royal Crown Cola Company. Included in this series is information produced and collected for a RC Cola Museum in Columbus.
Series 6 - Media
Series 7 - Artifacts
Dates
- Creation: c.1970s
Extent
From the Collection: 20 Linear Feet
Language of Materials
From the Collection: English
Repository Details
Part of the Columbus State University Archives and Special Collections Repository
4225 University Ave
Columbus Georgia 31907 United States