Small Tapes (Box)

Item — Box: 2, Carton: 1

Staff Only

Scope and Contents

From the Collection:

This collection consists of materials from all aspect’s operations of the Royal Crown Cola Company. This includes company histories, publicity photographs, marketing and advertising, brand packets, and internal newsletters and correspondence. Brands owned by the R.C. Cola Company included RC, Chero-Cola, Diet Rite, Nehi, Ginger Ale, Gatorade, and Snaple. The collection is organized into the following series:

Series 1 - Operations This series includes cooler, equipment, recipes, catalog pages, correspondence, bottlers,taste-tests, handbooks for personnel, and company periodicals

Series 2 - Financial Records This series includes Annual reports and the buying/selling of stock shares Series 3 - Marketing and Advertising

Series 4 - Photographs

Series 5 - History and Achievements This series contains published and unpublished histories of Nehi and Royal Crown Cola Company. Included in this series is information produced and collected for a RC Cola Museum in Columbus. Series 6 - Media

Series 7 - Artifacts

Dates

Creation: 1912-2001

Extent

From the Collection: 20 Linear Feet

Language of Materials

From the Collection: English

Additional Description

Processing Information

List of Tapes: 1. RC Commercial Spots in 60 Seconds - Includes “Farm Girl”, “Truck Driver”, and “Lawyer”

2. RC Commercial Spots in 60 Seconds, May 12, 1975 - Includes “Georgia Nights,”, “Riverboat,” “Fiddler,” “Freckle Face,” and “Truck Driver”

3. RC Commercial Spots in 60 Sec. - Includes “Georgia Nights,” “Basketball Player,” and “Lawyer”

4. Show Tape Opening, “Half Truck”

5. Diet Rite Cola Commercials in 10s,20s, and 30 second tapes - Includes “Horse,” “Maharishi,” “Girl on the Beach,” and “Speedie Bernie”

6. Intermission Concession Trailer - This is a 35 mm trailer lasting 42 seconds for Diet Rite Cola. Features mascot, Snipe and is possibly a first-generation print.